Infinity Mall 2 & Mall of India Delhi

Tantraa curated an influencer campaign that tackled the widespread issue of women wearing ill-fitting innerwear. Partnering with select influencers, we crafted a platform to amplify Zivame’s message: personalized consultations are key to finding the perfect fit.

The campaign harnessed the power of influencer storytelling. Each influencer documented their journey at Zivame stores, receiving expert guidance from Fit Advisors. This fostered a sense of authenticity and encouraged viewers to embrace personalized consultations for themselves.

Beyond content creation, Tantraa ensured impactful engagement. We strategically leveraged the influencers’ strengths to spark conversations around body confidence and the importance of proper innerwear fit. This activation not only championed body positivity, but also propelled the success of the Fit Pledge initiative.