Volvo C60 – Mega Drive

JW Mariott Sahar, Mumbai

Tantraa amplified Volvo’s commitment to gender equality and safety on the road with a powerful activation. The event shed light on the ongoing struggles women face within societal norms, particularly concerning driving safety. This timely initiative coincided with the launch of Volvo’s “Equal Vehicles for All” program, a revolutionary approach that introduces female crash test dummies to address the historical underrepresentation of women in safety testing.

By fostering a platform for crucial discussions on gender biases in driving, featuring prominent figures like Radhika Apte, the event sparked meaningful conversations and challenged industry norms. Volvo’s unwavering dedication to both equality and safety resonated deeply with the audience, generating significant praise and propelling the “Equal Vehicles for All” initiative into the spotlight.