Stayfree Secure XL – The 12-Hour Shift

Multiple Touchpoints In Mumbai

Tantraa championed the voices of everyday heroes in a recent influencer event designed to celebrate women working demanding 12-hour shifts. We partnered with a relatable influencer who traversed the city, interviewing twelve inspiring women from diverse professions – policewomen, nurses, chefs, and small business owners. Each interview explored the unique challenges these women face, with a particular focus on their experiences managing periods amidst hectic schedules.

The event wasn’t just about storytelling; it fostered genuine connection. By tailoring the experience to the influencer’s strengths, we ensured authentic conversations that resonated with the target audience. To further empower these remarkable women, each interview concluded with a thoughtful gesture – a curated period hamper featuring Stayfree Secure XL.