Mattel has launched blockbuster superhero MAXSTEEL in India with youth icon, Virat Kohli.
The grand launch witnessed the unveiling of the Max Steel music video along with the animated television series and an impressive line of toys & consumer products.
Virat Kohli says, “Max Steel is not only a worldwide hit, he is also India’s first ever teenage Superhero & I am extremely excited & delighted to be a part of this launch. I am a big superhero fan myself & I am very sure that Max Steel is going to take India by storm."
Tantraa Events conceptualized, designed and executed the event. Set up was completely thematic from the welcome gates to engaging floor graphics to photo opportunities and exclusive product display wall which was unveiled by Virat Kohli.